SWA chief accepts MUP ruling
15 November, 2017
The chief executive of the Scotch Whisky Association, Karen Betts, has accepted the introduction of minimum unit pricing in Scotland but expects an ‘objective assessment’ to be carried through.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
